The Changing Face of the Legal Profession Down Under

The legal profession has, for much of its existence, proudly displayed its archaic origins in dress and manner. The law saw its tradition bound nature as a strength in a flim flam world. These days, however, it is out with the old and in with the new, with the digital...

Six Tips for Improving Your Healthcare Marketing

Healthcare is an ever expanding and high growth sector in 2019. There are numerous and diverse facets within this industry. People, especially in the west, are more aware of their health and wellbeing than ever before. Corporations are taking greater care of their...

How to Market Privacy Measures

Big Brother has been listening to our private conversations for a long time. Sure, things really got ramped after 9/11, but the powers that be have always monitored our communications. Even back in the day of the poet Percy Bysshe Shelley, the English Crown was...

Polishing Teeth in the 21C: A Wealth Creation Business

The dentistry business around the globe is no longer, merely, an oral healthcare activity, it is a part of the rapidly growing aesthetic medicine sector. Polishing teeth in the 21C is a wealth creation business. White teeth are, now, a prerequisite for most...

Why Market Security in 2019?

Why would you market security, particularly, in 2019? The zeitgeist of the day demands it, in this writer’s view. Insecurity has never been higher, since WW2, with the digital age bringing down bricks and mortar walls all over the place. The internet and computers...

Marketing a Franchised Business

Every type of business presents its own unique challenges and opportunities for marketing. The franchised business has a set of its own particular elements, which must be addressed in any kind of marketing campaign if it is to be effective. Franchises, of course,...